Bellyful nourishes and connects communities by cooking and delivering meals to whānau with babies or young children, who need support. I’ve been proudly supporting Bellyful since 2009 - creating everything from container labels, fundraiser collateral, social assets through to their annual performance report.
DELIVERABLES
Logo design
Pull up banners, flags
Fundraiser flyers, posters
Certificates
Social memes
Digital banners

Brand evolution
The Bellyful logo has evolved over the years, the heart motif was introduced in 2013 (illustrated by Karen Oppatt) followed by an update to the logotype in late 2021. The aim was to have a bold compact logo that effectively illustrated food, family and community and supported Bellyful’s byline ‘Kia manawa reka i te aroha’ – to satisfy through aroha.
Performance Reports
The New Zealand Charity Reporting Awards, organised by Chartered Accountants Australia and New Zealand (CA ANZ), recognise best practice among registered charities in adopting financial reporting standards which give greater transparency and consistency among charities. Bellyful has won the Tier 3 category twice and has been awarded ‘Highly Commended’ twice.

"Without sounding too gushy, it’s hard for me to put into words how much I love working with Ange. I have worked with many designers over the years, and never have I found someone who can so accurately capture what it is my fumbling brief is trying to describe. However, Ange does it every single time."
Jacqui Ritchie - Founder of Bellyful NZ
